Brand, Reputaion and Risk in a Fast-Changing World

Brand, Reputation and Risk in a Fast-Changing World

Dallas Business Journal Roundtable Sponsored by Pierpoint Communications and Associated Bank Corporate reputation historically Is seen as either the product of prudent financial risk management or a matter of brand management by marketing and communications teams. These worlds rarely meet, yet both consider themselves the guardians of a brand’s reputation. Moreover, when operating within their…